IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Abstract- Promotion is one of the 4 Ps of the marketing mix. The most fashionable item of promotion mix is advertising. Online advertisement is more attractive to the consumer as it uses various ways to advertise ideas most especially with the growing number of people that uses the social media in particular make it very easy to capture the targeted market. The study helps the advertisers to understand the benefits of online advertising. The purpose of the study is the effects of online advertisement on consumer behaviour from the perspective of Nigeria jumia customers. The variables identified in the study together with their various dimension were measured using a five point Likert scale. Pearson Correlation was used to test each of the variables. A one-tailed multivariate analysis was done using SPSS statistical software, data were collected from 100 respondents. The result shows that advertising, accessibility, and entertainment derived have positive impact on intention to continue seeking online advertising.
